Nonfiction

Pink Cars and Pocketbooks: How American Women Bought Their Way into the Driver’s Seat

Publisher: Johns Hopkins University Press
Publication Date: January 14, 2025
Formats: paperback – ebook – audiobook

ISBN: 9781421450568

A fascinating history of how the automotive industry and consumers battled to define what women wanted in a car.

Since the commercial introduction of the automobile, US automakers have always sought women as customers and advertised accordingly… read more

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